Case Study

How to Build a $10,000/Month Mortgage Referral Machine Using Facebook Ads

March 21, 2026
16 min read

What if you could close 3-4 deals per month, every month, without cold calling or chasing referrals? Here's how one broker built a predictable $10,000+/month business using Facebook ads.

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The Math Behind $10K/Month

Let's break down what it takes to generate $10,000/month in mortgage commissions using Facebook ads:

Average loan size $400,000
Average commission rate 0.75%
Commission per deal $3,000
Deals needed per month 3-4
Monthly revenue target $10,000+

Now let's reverse-engineer the lead generation needed to close 3-4 deals/month:

The Funnel Math

  • 4 closed deals ÷ 30% close rate = 13 booked calls
  • 13 calls ÷ 20% booking rate = 65 leads
  • 65 leads at $25 CPL = $1,625/month ad spend

ROI: $10,000 revenue / $1,625 spend = 6x return

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